Why Diversity in films Matters for everyone. AKA BOYCOTTEXODUS


Before I get into why it matters for EVERYONE (especially you money makers) I’d like to start with a tweet.

Capture

I know I’ve briefly touched on diversity in films in the past but this development has me diving back into the subject.

So a few days ago Rupert Murdoch decided to tweet something. I assume when his old wrinkly thumbs were moving across his blackberry screen he was clear-headed and not at all inebriated. But the tweet he sent out was ridiculous nonetheless. A tweet claiming that all the Egyptians he knew were white so whats the big deal about having an all white cast……for a movie filmed….. in Africa. While I don’t doubt uncle money bags only knows white people in Egypt. Your tiny little club of people you know in Egypt clearly doesn’t represent the entire country. And oh I’m sorry it’s not an all white cast, How silly of me. Here let’s see the cast.

exodus-racist

So…the main characters, the kings and queens. Those can be white, but for the slaves and assassins, now we have to be realistic. If all of the Egyptians Murdoch knows are white, why isn’t he complaining that the servants aren’t white as well? Blatant racism and whitewashing is why this film has been facing a boycott since its inception. #Boycottexodus is a pretty huge movement as minorities are tired of getting the old “heave-ho” whenever big productions feel like it. Which leads us to some very interesting statistics about diversity in film. Here are a few stats about Race and Hollywood based on a study done at UCLA.

Graph creater race Graph Creator graph leadThe lack of minority representation has always been known, but sometimes it’s good to actually see it. It’s actually sickening.  But here’s the GOOD news. Because of things like boycotts and people in general just being tired of this mess. There seems to be an upswing in people going to see films and tv shows with higher minority representation. This comes through in data obtained by

Movies with higher minority representation(21-30%) posted $160.1 million in global box office receipts in 2011. Films with lower Minority involvement(less than 10%) made just $68.5 million. That’s 91.6 million dollars MORE just for doing something you should be doing ANYWAY. I mean asinine, archaic Hollywood casting practices aside, the data is very clear. By being bigoted you are losing money Hollywood. Here’s the full report. See that’s why it matters for everyone, everyone makes more money, A LOT more money in the end. So do the right thing. Diversify your talent, your creators, your directors, hell diversify the agents at the agencies that represent these people. Watch your profits (which have been steadily dropping) soar.

 

Thanks for reading!

 

Sincerely,

 

Brian Bell

 

 

 

 

 

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3 thoughts on “Why Diversity in films Matters for everyone. AKA BOYCOTTEXODUS

  1. […] And therein lies the real struggle. I had a teacher that always stressed the importance of how a group of people are regularly portrayed on television. For many this seems insignificant, “it’s just TV right”? But please if I may… In many places of this country people live in groups that are mirrors of themselves and their parents. We are still very much a segregated country. So there may be a white person who goes their whole life form birth to 18, never interacting with a black person. Never getting to know an Asian or Native American, transgendered person, or a homosexual person. So where does this person get their ideas on how these people act? Why films and television of course. Now this person sees the slanted media coverage showing black crimes over and over while not showing the reality that whites are more likely to commit dangerous crimes like rape and armed robbery. So they think, this is the real danger, THEY are the real problem, and when they go online and hear blacks talking about hard facts and statistics they say “no I’m the real victim” and then they walk into a black church full of misplaced self-righteous bullshit anger and shoot 9 people. Or they join a fraternity and chant gleefully about a “nigger not joining SAE.” (That fraternity has produced some very influential members several senators, governors, and even a President.) Or they hunt black people in Mississippi. Or they join hate groups and infiltrate police ranks. Or they become Senators, Congressmen, Police officers, and have all of these prejudices and pass laws to “control blacks”. These politicians aren’t feared like the cops are, but they are the ones that facilitate the means for the boys in blue to be monsters in the black neighborhood. They pass drug laws because drugs make Blacks think they are as good as whites. Because it’s more than blacks being portrayed as less than human, it’s about blacks being portrayed as problems. The problem is “they want our women”, see birth of a nation, the problem is they are taking over the country see the Charleston shooter, the problem is they aren’t capable of greatness see every whitewashed Egyptian/biblical film. […]

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